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Biography

Harrison "Buzz" Price graduated as an engineer from Caltech, class of 1942 and attended Stanford receiving an M.B.A., Class of 1951. Price managed the Stanford Research Institutes LA office in the 1950s where he assisted with locating Disneyland in Anaheim. In 1958, he founded Economic Research Associates (ERA), a consulting company in economics. Price located Disney World to Central Florida in 1963, and wrote a Universal Studios tour feasibility analysis in 1964. In all, Price carried out 6,000 consulting studies with the staff of ERA peaking at 90. In 1969, Price sold ERA to Planning Research Corporation, the world's largest conglomerate of professional service consulting. Price became Chairman of the Board after serving seven years in corporate management. Price then started an independent consulting company in 1978, founding Harrison Price Company. In 1994 Price was the first recipient of the Lifetime Achievement Award from the TEA (Themed Entertainment Association) and was elected to the International Association of Amusement Parks Hall of Fame in 1995. For 37 years Price was a trustee of CalArts, the Disney-founded school of all the arts, in Valencia, California where he served with Edie Wasserman. In his retirement, Price published the book, Walt's Revolution! By the Numbers in 2004. Harrison "Buzz" Price passed away August 15, 2010 at the age of 89.

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