Sanford Today, Vol. 01, No. 10, September 18, 1926

              SANFORD PUSUC UB8ARY
SANFORD, FLORMM
SanfordToday
FOR   SANFORD    — FOR   SEMINOLE    —   FOR   FLORIDA
iEY    Say    This    Is    Florida's   Most   Interesting
Weekly
Volume One
SATURDAY,   SEPTEMBER   18,   1926
Number Ten
TO PAY HIM the compliment of
a call across his own doorsill and
give this Magazine the benefit of
an early acquaintance with the new
official, the Editor drove to Titusville
through Thursday's rain storm and met
by appointment Edward J. Trotter, Secretary of the Titusville Chamber of Commerce and Secretary-elect of the Sanford
Chamber. The effort was well worth
while.
.We think Sanford will like Mr. Trotter
at once and esteem him highly when it has
come to know him. We believe that will
be true of the Chamber of Commerce membership and the people of Sanford generally.
And there is no doubt at all in our mind
that Sanford will be liked by its new Secretary.
Thursday's face-to-face observation suggested that he is:
Clean-cut;
Young, and physically vigorous;
Frank, but not too eager;
Earnest ;
Of attractive  personality; good-looking;
On the best of terms with the line of
work he has chosen—which is to help towns
to become cities and cities to win what they
want.
His professional creed seems to be about
this: "Make your town the best tow-.n to
come to,  and  the people will come.   You
Talk o5 The Town
won't have to bring them.   Service is the
kev  to   Success."
comes  for  me to  go on  to  another job  it
will be a bigger job."
Straight  talk-
To us that all seems very promising. We
never have knelt at the feet of persons who
are going to set the world on fire. We
don't kneel, and we do not think the world
needs arson. Also, to drop metaphors,
we are not swept off our feet by persons
who deliver all they have to you in the
first thirty minutes after introduction. We
judge Mr. Trotter to be one of those individuals in the age-zone of thirty who
carry something in reserve.
It is of interest to print his quiet reply
to a blunt question he gave us permission
to ask:   "Why did you decide to apply for
the   secretaryship   ot   the   Sanford   Chamber?"
His response: "I didn't. The job sought
me. The reason I feel gratified that it
found me is this: I am a young man. I
want to advance. I know I can advance.
I can get out of my future just what I put
into it. Sanford is a larger field than Titusville. If my work here has fitted me for
the work in Sanford, then I am taking a
step forward by going there. If my work
there is the kind it ought to be and the
kind  I  intend  it shall  be,  when  the time
This Column understands that when
Mr. Trotter's name was broached to the
Board of Governors of the Sanford Chamber of Commerce he was asked to present
references, and he declined. He said:
"Here is the list of the fields where I
have worked.   They know about me."
When inquires had been made and Mr.
Trotter wTas requested to appear before
the Governors, he prefaced his talk by saying the salary he had heard was to be
offered would not interest him. His terms
were met. To get your price you must
know your worth.
Elsewhere in this issue appears a statement written for this Magazine by the
President of the Sanford Chamber of
Commerce, Elisha A. Douglass. If Mr.
Trotter will peruse thoughtfully that brief
statement (and we are sure he will, because
every chamber-of-commerce secretary in
Florida is a regular reader of Sanford
Today), we think he will perceive that in
forwarding the executive work of this
Chamber he can count upon having behind him the influence of a solidified organization. Withont that, no chamber secretary can do his best by the community
he is employed to serve. There have been
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AMERICA'S  MOST  TROPICAL  RIVER  IS  LOST   FOR  AN   HOUR  IN   SCENIC  LAKE   MONROE
Clyde  Line's Steamer "City  of Jacksonville"  Outbound from   Sanford  for  the   Hyacinthe-garlanded  St.   Johns