This digital collection contains selected materials from the Dick Pope Sr. Institute for Tourism Studies. Publications for digitization were drawn from the Institute’s extensive collection of research for clients worldwide, covering an array of topics such as marketing, regional planning, event planning, and economic impact on a region.
About the Institute
The Dick Pope Sr. Institute for Tourism Studies was established in 1979 after a roast held in honor of Dick Pope Sr., the founder and former owner of Cypress Gardens. The roast was sponsored by the Florida Public Relations Association, Orange Blossom Chapter, was attended by over 700 guests, and raised almost $25,000 for the founding of the institute. In 1983, the Institute’s advisory board successfully lobbied the Florida University System’s Board of Regents and created the Hospitality Management undergraduate degree program at UCF. Its successor, the UCF Rosen College of Hospitality Management, is one of the largest hospitality programs in the nation and offers both undergraduate and graduate degrees at its campus on Universal Boulevard, near International Drive and the heart of central Florida’s tourism district.
The Rosen College, through the Dick Pope Sr. Research Institute, conducts extensive research for public and private enterprises locally and globally. The Institute was established for the purpose of (1) conducting proprietary and public domain research, (2) promulgating information to the public at large about the contributions of the hospitality and tourism industry, especially along economic, sociological, environmental, and quality-of-life dimensions, and (3) carrying out credit and non-credit educational activities. Activities at the Institute, especially research, were intermittent for much of its existence. Since 2005 the Institute has secured over $1.2 million in contracts and grants for research purposes. The Institute’s client list is extensive, and includes, as a categorical sampling, destination management organizations, convention and visitor bureaus, hotels, hospitals, vacation homes, restaurants, and theme parks.
More than 40 researchers in the hospitality and tourism industry currently work with the Institute, and it operates under the guidance of Dr. Abraham Pizam, Dr. Robertico Croes, Dr. Tadayuki Hara and graduate research assistants.