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Object Description
Title | Effects of Various Logotype Structures on Advertising Content Retention |
Author | Jack, Richard H. |
Subject |
Advertising -- Psychological aspects Logos (Symbols) |
Description | Florida Technological University College of Social Sciences Thesis |
Publication Date | 1973 |
Adviser | O'Keefe, M. Timothy |
Publisher | Florida Technological University |
Degree |
M.A. |
Degree Level |
Masters |
Degree Grantor |
Social Sciences |
Degree Program |
Communication |
Graduation Date | 1973-01-01 |
Number of pages | 94 p. |
Language | English |
Type |
Master's thesis |
Format | Book |
Rights |
Public Domain |
Call Number | HF5822.J22 |
Access Rights |
Public - Allow Worldwide Access |
Location | Orlando, FL |
Physical description | 94 leaves; 29 cm. |
Repository | University Archives |
Repository Collection | Retrospective Theses and Dissertations |
Identifier | DP0012242 |
Date contributed | 2012-07 |
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