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Object Description
| Title | Effects of Various Logotype Structures on Advertising Content Retention |
| Author | Jack, Richard H. |
| Subject |
Advertising -- Psychological aspects Logos (Symbols) |
| Description | Florida Technological University College of Social Sciences Thesis |
| Publication Date | 1973 |
| Adviser | O'Keefe, M. Timothy |
| Publisher | Florida Technological University |
| Degree |
M.A. |
| Degree Level |
Masters |
| Degree Grantor |
Social Sciences |
| Degree Program |
Communication |
| Graduation Date | 1973 |
| Number of pages | 94 p. |
| Language | English |
| Type |
Master's thesis |
| Format | Book |
| Rights |
Public Domain |
| Call Number | HF5822.J22 |
| Access Rights |
Public - Allow Worldwide Access |
| Location | Orlando, FL |
| Physical description | 94 leaves; 29 cm. |
| Repository | University Archives |
| Repository Collection | Retrospective Theses and Dissertations |
| Identifier | DP0012242 |
| Date contributed | 2012-07 |
| Rating |
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